Maha Kumbh Mela: Hindu Influencer Dressed as Muslim Sheikh Beaten by Sadhus

Prayagraj, Uttar Pradesh: A Rajasthan-based social media influencer, dressed as a Saudi Sheikh and calling himself “Sheikh Premanand,” faced the ire of sadhus at the ongoing Maha Kumbh Mela. The influencer, along with two associates, was allegedly assaulted after his attempt to film content at the sacred event went awry.

The Incident

The influencer, known for his quirky online persona and viral pranks, chose the bustling religious gathering as the backdrop for his latest video. Clad in traditional Arab attire, he sought to stand out among the millions of devotees attending the mela. However, his portrayal of a Saudi Sheikh, paired with his on-camera antics, offended several sadhus present.

Eyewitnesses reported that the sadhus interpreted his behavior as disrespectful to the sanctity of the Maha Kumbh Mela. They confronted him and, despite his attempts to explain, a scuffle broke out. Videos circulating on social media show the influencer being surrounded and beaten by the sadhus before authorities intervened.

Influencer’s Statement

Following the incident, the influencer addressed the controversy in a now-deleted post, claiming his intentions were purely comedic. “I didn’t mean to disrespect anyone,” he said. “I was creating content to entertain my followers. I never expected such a reaction.” He added that his portrayal of a Sheikh was meant to be humorous and not a commentary on religious or cultural beliefs.

Public Reaction

The incident has sparked mixed reactions online. While some users sympathized with the influencer and criticized the violence, others condemned his decision to film pranks in a sacred setting, calling it insensitive and inappropriate.

“This should serve as a lesson for influencers to respect cultural and religious boundaries,” commented one user. “Not every place is a stage for social media antics.”

Others defended him, arguing that the response was disproportionate. “It was a harmless prank. Violence is never justified,” another user wrote.

A Larger Debate on Social Media Content

The incident has reignited discussions on the ethical responsibilities of social media influencers. As content creators increasingly venture into public and sacred spaces for views and likes, the line between creative expression and cultural insensitivity continues to blur. Many are calling for influencers to exercise caution and respect, particularly at events like the Maha Kumbh Mela, which hold deep religious significance for millions.

Experts in digital media have also pointed out the growing trend of creators pushing boundaries for viral content. “While creativity should be encouraged, there must be a sense of accountability. Influencers have a platform and an audience, and their actions can set precedents, both good and bad,” said a media analyst.

Legal and Social Consequences

As of now, local authorities have not filed formal charges against either party. However, sources indicate that the incident is under investigation to determine whether the influencer’s actions constituted a public disturbance or provocation.

Meanwhile, religious leaders at the Kumbh Mela have appealed for peace and reminded attendees of the need to uphold the sanctity of the event. They have also urged visitors to exercise restraint and refrain from actions that could disrupt the spiritual atmosphere.

Conclusion

The clash at the Maha Kumbh Mela underscores the growing influence—and challenges—of social media in public spaces. As platforms like Instagram and YouTube continue to shape modern culture, creators are being urged to balance entertainment with respect for tradition, ensuring that their content does not come at the cost of offending others or causing disruption.