Excessive Sugar in Commercial ORS Drinks Poses Health Risks, Warn Hyderabad Experts

Hyderabad: Health experts in Hyderabad have raised serious concerns about the excessive sugar content in commercially available Oral Rehydration Salt (ORS) drinks, highlighting potential health risks for children, diabetic patients, and the general public. These products, marketed as quick fixes for dehydration, often deviate from the World Health Organization’s (WHO) recommended formula, misleading consumers and exacerbating dehydration-related complications.

Alarming Sugar Levels in ORS Drinks

According to the WHO, ORS drinks should contain no more than 1.35 grams of sugar per 100 milliliters to ensure effective treatment for dehydration and diarrhea. However, Hyderabad-based pediatricians and public health experts report that many commercial ORS drinks exceed these guidelines by up to 10 times, turning them into sugary beverages rather than therapeutic solutions.

Dr. Sivaranjini Santosh, a senior developmental pediatrician, warned, “These products are often perceived as safe hydration options, especially for children. In reality, their high sugar content can worsen diarrhea, cause severe dehydration, and pose risks for diabetic patients.”

Misleading Marketing Practices

Dr. Santosh criticized the marketing strategies of certain ORS brands, which often feature vague or misleading disclaimers like “Do not use during diarrhea.” She explained that such statements are insufficient and can lead consumers to misuse these drinks, especially in cases where precise hydration therapy is critical.

“Parents should be vigilant about reading product labels and opt for ORS packets that explicitly state adherence to the WHO recommended formula,” Dr. Santosh advised. “These are not only safer but also more affordable compared to sugary alternatives.”

Market Trends and Public Health Implications

The Indian ORS market, projected to reach Rs 700 crore by 2024, is dominated by multinational companies producing sugary, ready-to-drink ORS beverages. Experts argue that the rising popularity of these drinks is undermining efforts to manage dehydration and diarrhea effectively, particularly among vulnerable populations such as children in rural areas.

The high sugar content in these drinks can aggravate the very symptoms they claim to alleviate. Dr. Santosh emphasized, “Many of these products are unsuitable for treating dehydration caused by diarrhea. Instead of rehydrating the body, they can intensify fluid loss and fatigue.”

Recommendations for Consumers

Public health professionals are urging consumers to be cautious when purchasing ORS products. To ensure safe and effective treatment, they recommend:

1. Checking labels for sugar content and the WHO-recommended formula.
2. Avoiding ready-to-drink ORS with high sugar levels marketed for fatigue or general hydration.
3. Consulting healthcare professionals for guidance on appropriate ORS usage, particularly for children and diabetics.

Conclusion: A Call for Awareness

Health experts in Hyderabad are calling for stricter regulation of the ORS market to prevent the sale of products that deviate from international guidelines. “Raising awareness is key to combating the health risks posed by these sugary ORS drinks,” said Dr. Santosh. “It is essential for consumers to make informed choices to protect themselves and their families.”

As the market continues to expand, the onus lies on both regulatory bodies and consumers to prioritize health over misleading marketing claims.